Case 01 / 02
Navigate: People Leader Conference
The Project
A full brand kit for Navigate 2026, an on-campus leadership conference. Logo, print materials, signage, PowerPoint templates, and digital display graphics — designed as one system so the event looked like itself in every room. I worked with an external printer on the wall coverings and campus signage, and built every mark and asset in Adobe Illustrator as full vector artwork so the same graphics could go to a screen or a wall without being redrawn.
Business Purpose
A leadership conference on campus falls apart the second the rooms, decks, and signs don’t match. Navigate needed to feel like a real event — not a stack of mismatched slides and paper printouts. One brand, everywhere: walls, wayfinding, presentations, and screens.
My Role
I designed the kit end to end — logo, layout system, print, signage, presentation templates, and digital displays. I specced and partnered with an external printer on the large-format wall coverings and campus signage, and kept every asset in Illustrator so production never had to choose between digital and print.
The Build
Everything starts as vector in Adobe Illustrator: the logo, the lockups, the signage, the display graphics. From there it scales — PowerPoint templates for speakers, print for programs and materials, large-format wall coverings with the printer. One file, many outputs. No raster logos blown up on a wall. No one-off decks that wander off-brand.
Impact
The campus read as one event. Speakers showed up with templates instead of inventing a look per session, wayfinding actually way-found, and the walls did the branding so the rooms didn’t have to. Navigate looked considered — the kind of conference people photograph — and the kit was built so next year’s event doesn’t start from a blank page.
