Case 01 / 02
APR Overview
The Project
A full 3D character rig for an APR Overview explainer. I rigged a custom dog in Cinema 4D to carry a concept most people tune out. In the video, the dog’s owner is trying to buy a house and doesn’t understand APR. The dog walks him through it so he can finally land his dream home — and his dream lawn. Custom animated characters turned a financial definition into a story, instead of a slide of dry bullet points.
Business Purpose
APR is required knowledge for anyone talking about a loan, and it is also one of the fastest ways to lose an audience. The business needed people to actually understand the concept — not click play on a voiceover over text. A character-driven explainer was the way to get a dull finance topic to the end of the video.
My Role
I designed the story, the characters, and the 3D build. I rigged the dog in Cinema 4D, animated the performance, and structured the explainer so the financial concept rode on the relationship between the dog and the owner — not a glossary. The lawn at the end isn’t a joke for its own sake; it’s the payoff that makes APR feel like it matters.
The Build
The dog is a custom Cinema 4D rig — controls for performance, not a stock character dropped on a timeline. Owner, house, and lawn are built to support the beats: confusion, explanation, payoff. Animation carries the teaching. There are no kinetic-type bullets standing in for a story. If the viewer remembers the dog, they remember APR.
Impact
A finance explainer people finished. APR stuck because it was attached to a character and a house hunt, not a definition. Teams could point new hires at a three-minute story instead of a live walkthrough of the same concept, and the video became the example of how to teach a dull topic without putting the room to sleep.





