Case 01 / 02
MDU eLearning Development
The Project
A course for selling cable services into multiple dwelling units, built around a fold-out map of a fictional city called Tortuga Verde. The interface is the map: basic 3D blocks for apartment buildings, hotels, and condos. Each building is a separate module. Instead of a typical menu or a Next button, the learner opens the map and explores the city.
Business Purpose
MDU sales is a set of building types, objections, and plays — easy to dump into a linear module nobody finishes. The team needed reps to learn the work by going into the buildings, not by clicking a list of titles. An open map made the course feel like territory they could work, which is closer to the job than a table of contents.
My Role
I designed the city as the interface. Tortuga Verde, the fold-out map, the 3D blocks for each property type, and how a click on a building became a module. The 3D is navigation, not a background. Content lived inside the buildings so the map was the course.
The Build
The map and city were modeled in Autodesk Maya — simple 3D blocks for apartments, hotels, and condos, readable at a glance on a fold-out. Course content was built in Adobe Captivate and launched from the map, one building per module. No player chrome competing with the city. Open the map, pick a property, go to work.
Impact
Reps learned MDU selling by walking a city instead of paging a menu. The map made the work spatial — hotels here, condos there, each building a different play — so the course felt closer to the territory than a list of links. People explored instead of clicking Next, and the city stuck as the mental model for the job.
